Published on : 17 March 20203 min reading time
Employing a community manager has only advantages. The visibility of your company or your site will be boosted. What is a community manager? And what are the advantages it can offer your company? The details will clarify all this for you.
What is a community manager?
It’s a profession, and yes, community management has become a profession, which any entity uses to ensure its visibility on the web. It came into being, apart from what used to be called moderator, in 2009 following the rapid emergence of social networks. Unlike forum moderators, the community manager is a profession in its own right within a company or business. The communication departments of companies have realized the importance of exchanges via the web, social networks and media, hence the creation of the community manager. The community manager is considered to be the first person responsible for the cultural sharing of the company.
Call on a professional community manager
The community manager can increase the visibility of your site. Indeed, the main task of the community manager is not only to get likes or shares or other, but to make you known by all. He gathers all the information about the entity, the brand or others that he represents. All this in order to immerse himself in the culture, the commitment of each actor within the company. Be aware, however, that all the actions undertaken by the community manager in carrying out the tasks incumbent upon him/her are by no means easy. Being a community manager, he recruits and forms a community to relay and share all the information on the brand, the product and especially on the company to increase its notoriety. Maximum interaction on social networks and other information channels is the guarantee that the community manager offers to generate traffic on your site. So do not hesitate to call upon a professional in this field.
How to become a community manager?
To tell you that all you have to do is get training on the subject is a sweet euphemism. Indeed, being a community manager requires above all a passion for the job. You need to have at least some knowledge of web writing, having a great sense of analysis would not be negligible. A good interpersonal skills would be a real asset, because it will facilitate interactions with the community in which you will be the protagonist. And then comes the motivation to learn through specialized courses in the field.
E-mailing: a way to build customer loyalty!